Question 3

Question 3

"What kind of media institution might distribute your media product and why?"

 

if my magazine were to be distributed to various shops and to be sold, i think my chosen distributor would be Frontline, because of their high reputation in distribution; distributing over 800 different magazines, and their close partnerships with big conglomerates, such as Bauer Media.

Frontline’s history started in 1986, when it was created by the magazine publisher Emap.

The vision was to create the first dedicated magazine circulation and distribution business managed by specialist and experts in this field. In 1990, Frontline gained partnership with BBC Enterprises and entered the JV partnership to create the largest magazine sales, marketing and Distribution Company.

As the UK’s leading magazine distributor, representing 42% of the magazine category, Frontline sold 309m copies of 800 different magazines through over 55,000 retail outlets ranging from the biggest superstores to the smallest newsagent.

Also, if I were to possess a relationship with a big conglomerate, that owns many brands, as well as ‘Anthem,’ I would choose Bauer Media. Bauer own 80 brands, ranging from Q to Kerrang! Serving 19,000,000 people. Bauer have a huge audience with 4 out of 10 people experiencing one of their many products. Bauer Media also state on their website: "Our business is built on millions of personal relationships with engaged audiences" this shows that Bauer have close, symbiotic relationships with each individual company that are partnered/owned by Bauer.